Woodcliff Lake, NJ – February 12, 2016… Punk. Nerd. Democrat. Republican. Young. Old. As a society, we sometimes tend to put people in boxes and narrow an individual’s character to a single label – especially if they are different from us. MINI USA understands that there is more to each person and recognizes that it is often the originals and mavericks who demonstrate resiliency, authenticity and courage. That’s why MINI is introducing the #DefyLabels Contest to identify and reward exceptional people in local communities who have proven that they can defy labels and define themselves.
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