“Eyes on Gigi”. BMW presents interactive campaign for new BMW M2 Coupé. One-shot film directed by Marc Forster featuring spectacular vehicle choreography with supermodel Gigi Hadid.

To coincide with the market launch on 16 April, BMW released its “digital-first” campaign for the new BMW M2 Coupé. Stars of the campaign “Eyes on Gigi” are the new BMW M2 Coupé and American supermodel Gigi Hadid, who is appearing in front of the camera for an automobile brand for the first time.

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