Best Global Brands: No top-100 premium automotive brand makes bigger gains than MINI. Brand value rises 18 per cent, climbs ten places in Interbrand ranking.

An emotional, authentic brand, with attractive products and distinctive brand communications: The systematic realignment of the MINI brand is proving a success. In the current Best Global Brands ranking compiled by the agency Interbrand, the value of the MINI brand climbed 18 per cent – the highest increase of any premium automotive brand in the top 100, with only two others able to match this strong rate of growth. With a brand value of around 4.9 billion ...

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