Thermal, CA – October 4, 2016… During the opening weekend of the Coachella Valley’s greatest music festival, the Desert Trip Festival, the BMW Performance Center West will offer festival attendees the kind of unique experience that can only be presented by The Ultimate Driving ExperienceTM. On Saturday, October 8 and Sunday, October 9 the grounds of the BMW Performance Center West in Thermal will be transformed for the first BMW Rocks the Desert. Attendees ...
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